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Paid Advertising

Ads that pay for themselves, and the tracking to prove it.

We plan, build and optimise campaigns on Google, Meta and TikTok, set up Google Merchant Center for Shopping ads, and connect everything to proper conversion tracking so budget goes to what produces customers.

Paid Advertising: Google, Meta & TikTok Ads

Google Ads, Meta (Facebook & Instagram) Ads, TikTok Ads and Google Merchant Center Shopping campaigns, managed for leads and sales.

Technology

  • Google Ads
  • Google Merchant Center
  • Performance Max
  • Meta Ads
  • TikTok Ads
  • Google Tag Manager

The challenge

Where ad budgets get wasted

  • Broken or missing tracking

    Without accurate conversions, platforms optimise for the wrong thing.

  • Poor targeting and structure

    Broad audiences and messy campaigns spend money on people who will never buy.

  • Rejected or incomplete product feeds

    Merchant Center errors keep products out of Shopping results.

Our approach

Structured campaigns, measured properly

We fix tracking first, structure campaigns around your products and margins, write and design the ads, and optimise weekly against cost per lead or return on ad spend.

  • Conversion tracking with GA4, Google Tag Manager and platform pixels/APIs
  • Campaign structure by product, intent and audience
  • Ad copy and creative in English and Arabic
  • Weekly optimisation and transparent monthly reporting

What we deliver

Platforms and services

  • Google Search Ads

    Keyword campaigns that capture people searching for your service.

  • Google Shopping & Performance Max

    Product ads across Search, Shopping, YouTube and Display.

  • Google Merchant Center

    Account setup, product feed creation and optimisation, and disapproval fixes.

  • YouTube & Display

    Video and visual campaigns for awareness and remarketing.

  • Meta Ads (Facebook & Instagram)

    Prospecting, lead forms, catalogue sales and click-to-WhatsApp campaigns.

  • TikTok Ads

    Short-video campaigns, Spark Ads and catalogue ads.

  • Remarketing

    Re-engage visitors and cart abandoners across networks.

  • Conversion tracking

    Pixels, Conversions API, enhanced conversions and offline lead imports.

  • Landing pages

    Campaign pages built to convert paid traffic.

  • Account audits

    Independent review of existing campaigns with a prioritised fix list.

Use cases

Typical campaigns

  • Lead generation

    Search and lead-form campaigns for services and B2B.

  • eCommerce sales

    Shopping, Performance Max and catalogue ads driven by your product feed.

  • WhatsApp enquiries

    Click-to-WhatsApp ads connected to automated replies.

  • App installs & launches

    Short-term campaigns around new products or apps.

Industries

Technology

  • Google Ads
  • Google Merchant Center
  • Performance Max
  • Meta Ads
  • TikTok Ads
  • Google Tag Manager
  • Conversions API

How we work

A clear process from idea to growth.

Eight stages, with visible progress and a working product early.

  1. Discover

    We understand your business, users, goals and constraints before proposing anything.

  2. Plan

    Product and technical strategy: scope, architecture, milestones and a clear estimate.

  3. Design

    User journeys, UX and UI designed around how your customers actually behave.

  4. Build

    Iterative development in short cycles, with working software you can review early.

  5. Integrate

    Payments, APIs, AI models, CRMs and automation connected into one system.

  6. Test

    Functional QA, security checks, accessibility and performance testing.

  7. Deploy

    Production deployment with CI/CD, monitoring and a documented rollback path.

  8. Grow

    Ongoing optimisation, maintenance, automation and support after launch.

Why it matters

Why work with us

  • Tracking done right

    We're developers too, so pixels, tags and APIs are implemented properly.

  • Budget efficiency

    Spend moves to the campaigns that demonstrably convert.

  • Full transparency

    You own the ad accounts and pay platforms directly.

  • Creative included

    Ads, videos and landing pages produced by our team.

Related work

View all work

Frequently asked questions

Paid Advertising: Google, Meta & TikTok Ads

Who owns the ad accounts?

You do. Ad spend is billed directly by Google, Meta or TikTok to your payment method; our management fee is separate.

What budget do we need?

It depends on your market and goals. We'll recommend a realistic starting budget after reviewing your competition and margins.

Can you fix our Google Merchant Center errors?

Yes. We diagnose feed and policy issues, correct product data and resubmit for review.

How quickly will we see results?

Campaigns can generate traffic immediately; optimisation typically takes a few weeks as data accumulates.

Quick quote

Get a quote for Paid Advertising: Google, Meta & TikTok Ads

Tell us a little about what you need. We'll reply with next steps, a rough timeline and a cost range. No obligation.

Prefer to talk now?

We'll reply on whichever you give us.

Ready to make your ad spend work harder?

Share your current accounts or goals and we'll audit them.