eCommerce
Killer Lappy Deals
Dubai, UAE
eCommerce store for laptops and electronics.
Visit site: Killer Lappy DealsAnalytics & Tracking
Know exactly where your leads and sales come from.
We set up GA4, Search Console and Tag Manager for Pakistani businesses, tracking forms, WhatsApp clicks, calls and sales.
Analytics & Tracking: GA4, Search Console & Tag Manager
Google Analytics 4, Google Search Console, Google Tag Manager, conversion tracking and reporting dashboards set up properly.
Technology
- Google Analytics 4
- Google Search Console
- Google Tag Manager
- Looker Studio
- Consent Mode
- Meta Conversions API
The challenge
Signs your tracking can't be trusted
Missing conversions
Forms, calls and WhatsApp enquiries aren't tracked, so marketing looks like it doesn't work.
Messy GA4 setup
Duplicate tags, spam traffic and no clear events make reports unreliable.
Search Console not used
Indexing problems and search opportunities go unnoticed.
Our approach
Clean, consented, decision-ready data
We audit what you have, define a measurement plan, implement it with Tag Manager and server-side or API integrations where needed, respect consent rules, and give you dashboards that answer real business questions.
- Measurement plan: the events and conversions that matter
- GA4 and Google Tag Manager implementation and QA
- Consent mode and privacy-friendly configuration
- Looker Studio dashboards and Search Console monitoring
What we deliver
What we set up
Google Analytics 4
Property setup, events, conversions, audiences and data retention.
Google Tag Manager
Clean container structure, triggers and version control.
Google Search Console
Verification, sitemaps, indexing and performance monitoring.
eCommerce tracking
Product views, add-to-cart, checkout and purchase events with revenue.
Lead tracking
Form submissions, WhatsApp clicks, calls and email clicks as conversions.
Consent mode
Cookie banner integration so tracking respects visitor choices.
Ad platform conversions
Google Ads, Meta Conversions API and TikTok Events API.
Looker Studio dashboards
Live reports combining analytics, ads and Search Console.
Analytics audits
Review of existing setups with a prioritised fix list.
Use cases
When businesses need this
New website launch
Tracking in place from day one.
Running paid ads
Accurate conversions so campaigns optimise correctly.
Online store
Revenue and funnel reporting by product and channel.
Management reporting
One dashboard instead of logging into five tools.
How we work
A clear process from idea to growth.
Eight stages, with visible progress and a working product early.
Discover
We understand your business, users, goals and constraints before proposing anything.
Plan
Product and technical strategy: scope, architecture, milestones and a clear estimate.
Design
User journeys, UX and UI designed around how your customers actually behave.
Build
Iterative development in short cycles, with working software you can review early.
Integrate
Payments, APIs, AI models, CRMs and automation connected into one system.
Test
Functional QA, security checks, accessibility and performance testing.
Deploy
Production deployment with CI/CD, monitoring and a documented rollback path.
Grow
Ongoing optimisation, maintenance, automation and support after launch.
Why it matters
Benefits
Confident decisions
Budget and effort go where the data shows results.
Better ad performance
Platforms optimise on real conversions.
Search visibility insight
See the queries and pages that bring visitors.
Privacy compliant
Consent-aware tracking without unnecessary personal data.
Related work
View all work
Frequently asked questions
Analytics & Tracking: GA4, Search Console & Tag Manager
We already have Google Analytics. Do we need this?
Many GA4 setups are incomplete or inaccurate. An audit will show what's missing and what can be trusted.
Can you track WhatsApp clicks and calls?
Yes. We track WhatsApp, phone and email clicks as conversion events, and can import offline lead outcomes from your CRM.
Is tracking compliant with privacy rules?
We implement consent mode and only collect what's needed. Final legal requirements depend on your markets and should be reviewed by your advisor.
Do you provide training?
Yes. We walk your team through the dashboards and the key reports in GA4 and Search Console.
Quick quote
Get a quote for Analytics & Tracking: GA4, Search Console & Tag Manager
Tell us a little about what you need. We'll reply with next steps, a rough timeline and a cost range. No obligation.
Prefer to talk now?
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Get tracking you can trust.
We'll audit your current setup or build it from scratch.